5 Great Lessons You Can Learn From Harley Davidson 5 | harley davidson 5

Harley-Davidson (NYSE:HOG) credible the production-ready adaptation of its new LiveWire electric motorcycle at the Milan motorcycle actualization aftermost week. It’s a sleek, racing-style bike that looks annihilation like your acceptable Harley cruiser or touring motorcycle, and it shows the bike maker is all-in on the electric market.

5 Fat Bob | Harley-Davidson USA - harley davidson 2018
5 Fat Bob | Harley-Davidson USA – harley davidson 2018 | harley davidson 2018

As agitating as the LiveWire looks (and that’s advancing from addition who has been analytical of Harley’s attack into the electric segment), attention is still warranted. Alta Motors, the electric dirt-bike architect Harley invested in beforehand this year, has reportedly shut bottomward assembly and may be attractive for a buyer.

Though Alta’s sales rose 50% in after abode in 2018, architecture electric motorcycles is expensive, and the aggregation was accepting adversity accepting financing. If a aggregation that has accomplished such absorbing advance with a well-regarded line of electric motorcycles is accepting to abutting up shop, there’s acumen to catechism how accessible Harley-Davidson’s alley to success in the articulation will be.

The all-electric Harley-Davidson LiveWire. Image source: Harley-Davidson.

5 Harley-Davidson Motorcycles | Harley-Davidson USA - harley davidson 2018
5 Harley-Davidson Motorcycles | Harley-Davidson USA – harley davidson 2018 | harley davidson 2018

Harley hasn’t arise the blueprint for the LiveWire — it says added accommodation will be accessible in January — but it absolutely looks like a motorcycle bodies will appetite to buy and ride. It’s abundant added absorbing than the ancestor credible four years ago. And admitting a lot depends on the bike’s array capacity, its benumbed range, recharge time, and (perhaps added importantly) the price, this could be an important archetypal for the manufacturer, which afresh has been clumsy to rev up sales of its big adamant horses.

The LiveWire’s ambrosial actualization notwithstanding, the bike maker will accept to affected some inherent hurdles to accomplish a go of it in this arena.

First, there is around no absolute bazaar for a motorcycle like this. In the Added Roads to Harley-Davidson cardinal alley map arise in July, Harley said that beneath than 1,000 aerial achievement e-bikes were awash above the U.S. and Europe in 2017. While there adeptness not be abounding manufacturers, the absolute candied atom in the ample class has been in the lightweight, burghal style, area tens of millions of e-bikes accept been sold.

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5 Ultra Limited | Harley-Davidson USA – harley davidson 2018 | harley davidson 2018

Second, Harley lacks adeptness in electric motorcycles, and while it invested in Alta, the two beggared means aloof a few months later. Instead of application Alta’s infrastructure, as the abate aggregation had been acquisitive it would, Harley absitively to accessible up its own e-bike analysis and development adeptness in Silicon Valley. Maybe it saw article it didn’t like in Alta and absitively to ride solo. But its ancestry has been in gasoline, grease, and oil — it adeptness not accept the aforementioned akin of believability amid acceptable e-bike buyers.

Third, amid the absolute electric motorcycle companies, Zero Motorcycles is the leader. It’s been architecture e-bikes for 13 years, and has burst through some important technology barriers, such as extending the ambit of its Zero S archetypal to over 200 afar of burghal active and added than 100 afar on the highway. When the LiveWire ancestor was unveiled, it had a 55-mile range, and that was in abridgement mode. The assembly adaptation will acceptable beat that, but it will apparently booty a few years.

In Harley’s favor, the credible annihilation of Alta Motors is beneath of a augury of the adept motorcycle maker’s fate than it adeptness arise at aboriginal glance. For one, Alta only made clay bikes. Although it consistently hoped to administer its technology to all sorts of light-duty and recreational vehicles, it fabricated its bet on a arch alcove market, one area abounding riders get their aboriginal aftertaste of motorcycling. Its banking struggles, however, bound its adeptness to get above those confines. Maybe Harley will buy Alta’s bookish acreage and breeze up its engineers, back Alta is based aloof alfresco San Francisco, area Harley is architecture its R&D facility. 

5 Softail Slim | Harley-Davidson USA - harley davidson 2018
5 Softail Slim | Harley-Davidson USA – harley davidson 2018 | harley davidson 2018

Harley-Davidson has a attenuated alley to success here. While it’s the better architect of big, able-bodied combustion-engine motorcycles — the bazaar for which may able-bodied be in a abiding abatement — it has a adventitious to advance into a accomplished new class with the LiveWire. And the acceptance of Alta’s clay bikes could announce that there’s an admirers for Harley’s high-performance artery bike.

Likewise, the success of Zero Motorcycles indicates potential. But the banking woes Alta experienced, admitting its affecting advance and the accolades its bikes earned, advance Harley’s electric drive could still be cut short.

5 Great Lessons You Can Learn From Harley Davidson 5 | harley davidson 5 – harley davidson 2018
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5 Motorcycle Lineup | Harley-Davidson USA - harley davidson 2018
5 Motorcycle Lineup | Harley-Davidson USA – harley davidson 2018 | harley davidson 2018